I didn’t use the last part of the post in the book, so I’ve left it here.
Means of evaluation, forms of evidence
Now, as I was writing up these nine reactions to the working-with-stories spiel I noticed (and you noticed) how some are similar to others. So I of course organized them, and this is what I got.

What is this? Could it be Harrison White’s (and Robert Bales’) three means of evaluating human communications? Yes. (What a surprise, says the why-must-you-keep-harping-on-this reader.) The reactions I have seen to my story spiel fall naturally into three ways in which people evaluate what I have said. Story work is safe or dangerous; it has or lacks prestige; and it has or lacks utility. The third box here shows reactions that combine evaluations of prestige and utility – which is an understandable evaluation for someone in an organizational capacity, since those forces are constant to their work.
At the bottom of each box I show the general character of my response to each reaction. If the reaction shows an evaluation of safety, I ought to respond with reassurance. If the reaction shows an evaluation of prestige, I ought to respond with signals of authority. If the reaction shows an evaluation of utility, I ought to respond with proof that the approach works.
Of course now I want to go back over each of the “what I say” portions of this blog post and check to see if I am actually doing what I ought to do to help people make the evaluation they are inclined to make. (I only noticed this pattern after I wrote all those sections.) How about I leave that as an exercise for the reader, and go get a sandwich instead.
I end with a question. If you give a spiel about stories that bears any resemblance to mine, what reactions have you noted? Do they fit within this framework, or have I missed any? And how do you respond? What works for you?
